B.A.S.S. partners with Tedy’s Team to promote Stroke Awareness Month; Lake Murray Elite event to highlight initiative

BIRMINGHAM, Ala. — B.A.S.S. today announced a new partnership with Tedy’s Team Foundation to promote Stroke Awareness Month in May, using the platform of professional bass fishing to educate anglers and fans about stroke prevention and the importance of recognizing warning signs. As part of the partnership, Tedy’s Team will serve as the title sponsor […]

Gamakatsu named title sponsor of 2026 Bassmaster Elite at Arkansas River

BIRMINGHAM, Ala. — B.A.S.S. announced today that Gamakatsu will serve as the title sponsor of the 2026 Bassmaster Elite at Arkansas River, scheduled for April 16-19 out of Muskogee, Okla. The event marks a new stop on the Progressive Bassmaster Elite Series schedule and will bring the sport’s top professional anglers to the Arkansas River for four days of competition. Launching from […]

melin named Takeoff Sponsor of the 2026 Bass Pro Shops Bassmaster Classic Presented by Under Armour

BIRMINGHAM, Ala. — B.A.S.S. today announced that melin, a premium headwear brand focused on performance and built for life outdoors, has been named the Takeoff Sponsor of the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour, to be held in Knoxville, Tenn. As Takeoff Sponsor, will play a prominent role in one of the most iconic and […]

AFTCO and B.A.S.S. renew partnership with expanded conservation and program support

BIRMINGHAM, Ala. — B.A.S.S. has announced the renewal and expansion of its partnership with AFTCO (American Fishing Tackle Company), reinforcing a multi-year commitment that includes broad support across youth, conservation and competitive programming. Under the renewed agreement, AFTCO will continue as a Supporting Sponsor of B.A.S.S., a B.A.S.S. Conservation Partner, Conservation Summit Sponsor and the […]

Tennessee Tourism to support 2026 Bassmaster Classic, High School National Championship

BIRMINGHAM, Ala. — B.A.S.S. officials announced that Tennessee Department of Tourist Development has been named a Local Classic Partner for the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour, which will be held in Knoxville, Tennessee. Tennessee Tourism will also serve as the presenting sponsor of the Strike King Bassmaster High School National Championship, scheduled for July 30-Aug. […]

Progressive Insurance® named Platinum Sponsor and Official Insurance of Bassmaster

BIRMINGHAM, Ala. — B.A.S.S. announced today that Progressive Insurance has been named a Platinum Sponsor and the Official Insurance of Bassmaster, further strengthening a long-standing relationship between the two organizations and underscoring Progressive’s commitment to professional bass fishing and the outdoor lifestyle. As part of the agreement, Progressive will serve as the title sponsor of […]

Yokohama Tire Named presenting sponsor of Bassmaster Classic Celebrity Pro-Am and Classic Weigh-Ins; title sponsor of the Bassmaster Elite at Santee Cooper Lakes

BIRMINGHAM, Ala. — B.A.S.S. has announced a multifaceted partnership with Yokohama Tire, which will serve as the presenting sponsor of the Bassmaster Classic Celebrity Pro-Am, the presenting sponsor of all Bassmaster Classic weigh-ins and the title sponsor of the Bassmaster Elite at Santee Cooper Lakes. The expanded relationship strengthens Yokohama’s long-standing presence with Bassmaster fans and competitors […]

Pro-Guide Batteries named title sponsor of Bassmaster Elite Series Rookie of the Year, Bassmaster Kayak Angler of the Year

BIRMINGHAM, Ala. — B.A.S.S. today announced that Pro-Guide Batteries has been named the title sponsor of the Bassmaster Elite Series Rookie of the Year award and will also sponsor the Bassmaster Kayak Series Angler of the Year award, further expanding the company’s presence across professional bass fishing while reinforcing its commitment to innovation, performance and […]