Category: Sponsorship Releases

BIRMINGHAM, Ala. — B.A.S.S. today announced that Pro-Guide Batteries has been named the title sponsor of the Bassmaster Elite Series Rookie of the Year award and will also sponsor the Bassmaster Kayak Series Angler of the Year award, further expanding the company’s presence across professional bass fishing while reinforcing its commitment to innovation, performance and […]

BIRMINGHAM, Ala. — B.A.S.S. today announced that Seaguar, a leader in fishing line innovation, has renewed its youth sponsorship of the Tackle Warehouse Bassmaster Junior Series, Strike King Bassmaster High School Series and the Strike King Bassmaster College Series presented by Bass Pro Shops for the 2026 season. The continued partnership underscores Seaguar’s long-standing commitment […]

BIRMINGHAM, Ala. — B.A.S.S. today announced that Skeeter Boats has extended its premier sponsorship with B.A.S.S. through 2028, continuing a long-standing relationship that has helped define performance, innovation and reliability at the highest levels of competitive fishing. Under the renewed agreement, Skeeter will remain the Official Boat Sponsor of B.A.S.S., while also serving as the presenting sponsor of the Redfish Cup Championship and […]

BIRMINGHAM, Ala. — B.A.S.S. has announced that Yamaha Marine has extended its premier partnership with B.A.S.S. through 2028, continuing a long-standing relationship that spans decades and plays a significant role across competitive fishing, conservation and angler development. As part of the extension, Yamaha will remain the Official Engine Sponsor of B.A.S.S. and the Official Motor […]

BIRMINGHAM, Ala. — After a wildly popular two-season run, B.A.S.S. is proud to announce the return of The CAST presented by Bass Pro Shops for a third season in 2026 with seven original episodes. The series will premiere Jan. 11 on FS1 and will continue to give viewers even more insight into the personalities and stories of the meteoric rise […]

BIRMINGHAM, Ala. — B.A.S.S. today announced an expanded multiyear partnership with Mercury Marine and Lowrance, two of the most respected brands in the marine industry. As part of the agreement, Mercury Marine will continue its title sponsorship of the B.A.S.S. Nation and continue as a premier sponsor of B.A.S.S., while Lowrance will serve as the presenting sponsor of the B.A.S.S. […]

BIRMINGHAM, Ala. — B.A.S.S. officials have announced that Battery Tender®, a global leader in battery chargers, maintainers and portable power solutions, has signed on as the presenting sponsor of the 2026 Turtlebox Bassmaster Opens Series, one of the sport’s most competitive and influential tournament trails. The multievent partnership brings together two brands known for dependability […]

BIRMINGHAM, Ala.— B.A.S.S. officials are excited to announce that Turtlebox Audio, the rugged portable speaker company built for adventure, has signed on as the Title Sponsor of the Bassmaster Opens. The agreement pairs one of the fastest-growing brands in outdoor audio with one of the sport’s most competitive and widely followed tournament series. Turtlebox delivers […]

BIRMINGHAM, Ala. — B.A.S.S. officials announced today that Under Armour will remain the presenting sponsor of the Bass Pro Shops Bassmaster Classic, continuing its role as a premier partner of the most prestigious event in professional bass fishing. The renewed partnership underscores Under Armour’s dedication to performance, innovation and the athletes who embody the spirit of competitive angling. […]