BIRMINGHAM, Ala. — B.A.S.S. announced today that Lippert, a leading global manufacturer and supplier of highly engineered products for the outdoor recreation and transportation industries, has signed on as the presenting sponsor of the inaugural Bassmaster Randy Moss Pro Football Hall of Fame Pro-Am presented by Lippert, set for Aug. 31 on the world-renowned St. Lawrence River in Clayton, N.Y.
The unique event will pair Progressive Bassmaster Elite Series anglers with Pro Football Hall of Fame members for a one-day Pro-Am competition, bringing together two of America’s most passionate fan bases while celebrating the shared values of teamwork, dedication and the outdoors.
In addition to serving as presenting sponsor of the Pro-Am, Lippert will join Bassmaster at the Pro Football Hall of Fame Enshrinement Weekend Fan Fest Aug. 5-9 in Canton, Ohio. The companies will host a joint activation designed to introduce football fans to the sport of bass fishing through interactive exhibits, product displays, giveaways and opportunities to learn more about the Bassmaster Elite Series and upcoming events.
“This is an incredible opportunity to connect with fans who share a passion for outdoor recreation and unforgettable experiences,” said Phillip Johnson, B.A.S.S. Chief Operating Officer. “Lippert has built a reputation for helping people enjoy life outdoors, making them a natural fit for this exciting event. Their support of the Bassmaster Randy Moss Pro Football Hall of Fame Pro-Am presented by Lippert and their presence alongside Bassmaster during Enshrinement Week will help us introduce competitive bass fishing to thousands of new fans while creating an unforgettable experience for anglers, Hall of Famers and football enthusiasts alike.”
“This partnership reflects where Lippert is headed as a company,” said Jarod Lippert, Chief Marketing Officer for Lippert. “Across marine, RV and automotive, our mission is to help people experience the outdoors with products they can depend on. We’re honored to partner with Bassmaster and the Pro Football Hall of Fame on this unique event, giving us the opportunity to showcase LEWMAR™ Shallow Water Anchors while supporting one of the most passionate communities in outdoor recreation. It’s an exciting opportunity to support the sport, connect with anglers and fans, and showcase the innovation behind the Lippert family of brands that help people make the most of every adventure outdoors.”
The Bassmaster Randy Moss Pro Football Hall of Fame Pro-Am presented by Lippert will be held following the Lowrance Bassmaster Elite at the St. Lawrence River. Hall of Fame members will be paired with Bassmaster Elite Series pros for a day of fishing on one of the nation’s premier smallmouth bass fisheries before returning to Clayton for a fan expo and ceremonial weigh-in celebrating the crossover between professional football and professional fishing.
The event is part of a broader collaboration between B.A.S.S. and the Pro Football Hall of Fame that aims to bring together two iconic American sports while highlighting the values of competition, conservation and community.
“Events like this showcase the power of bringing together world-class brands and organizations that share a passion for creating memorable experiences,” Johnson said. “We’re excited to welcome Lippert to this landmark event. Their commitment to enhancing outdoor lifestyles aligns perfectly with our mission to inspire more people to get outside and experience the excitement of bass fishing. Whether fans meet us in Canton during Enshrinement Week or in Clayton during the Pro-Am, they’ll see firsthand why Bassmaster continues to be the premier brand in competitive fishing.”
During Enshrinement Weekend in Canton, Bassmaster and Lippert will engage fans through interactive displays showcasing professional bass fishing, conservation initiatives and the Bassmaster tournament trail. Lippert will also highlight its LEWMAR™ Shallow Water Anchors, giving fans an opportunity to learn more about the innovative technology while exploring the company’s growing portfolio of products designed for boating and outdoor recreation. The activation will provide attendees with opportunities to meet Bassmaster representatives, learn about Elite Series competition and discover ways to become involved in recreational fishing.
The collaboration continues later in the month when Bassmaster Elite anglers and Pro Football Hall of Fame members gather in Clayton, where the St. Lawrence River has earned a reputation as one of the world’s finest smallmouth bass fisheries. The river has hosted numerous Bassmaster events and routinely produces record-setting catches, making it an ideal backdrop for the inaugural Pro-Am.
The Bassmaster Randy Moss Pro Football Hall of Fame Pro-Am presented by Lippert will complement a full slate of fan activities surrounding the Lowrance Bassmaster Elite at the St. Lawrence River, including an outdoor expo, angler meet-and-greets and daily weigh-ins. Fans will have the opportunity to interact with Elite Series anglers, Hall of Fame members and industry partners throughout the event.
The Pro-Am is one of several initiatives connecting B.A.S.S. with the Pro Football Hall of Fame during the month of August. Bassmaster’s presence at Enshrinement Weekend Fan Fest will introduce thousands of football fans to the excitement of competitive bass fishing while highlighting the similarities between two sports built on preparation, performance and passion. The Aug. 31 Pro-Am will then bring those worlds together on the water, offering fans a rare opportunity to see Hall of Fame legends and Bassmaster Elite anglers compete side by side.
Additional details, including participating Pro Football Hall of Fame members, Bassmaster Elite Series anglers and the complete schedule of fan activities, will be announced at a later date on Bassmaster.com.