melin named Takeoff Sponsor of the 2026 Bass Pro Shops Bassmaster Classic Presented by Under Armour

BIRMINGHAM, Ala. — B.A.S.S. today announced that melin, a premium headwear brand focused on performance and built for life outdoors, has been named the Takeoff Sponsor of the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour, to be held in Knoxville, Tenn. As Takeoff Sponsor, will play a prominent role in one of the most iconic and […]

AFTCO and B.A.S.S. renew partnership with expanded conservation and program support

BIRMINGHAM, Ala. — B.A.S.S. has announced the renewal and expansion of its partnership with AFTCO (American Fishing Tackle Company), reinforcing a multi-year commitment that includes broad support across youth, conservation and competitive programming. Under the renewed agreement, AFTCO will continue as a Supporting Sponsor of B.A.S.S., a B.A.S.S. Conservation Partner, Conservation Summit Sponsor and the […]

Tennessee Tourism to support 2026 Bassmaster Classic, High School National Championship

BIRMINGHAM, Ala. — B.A.S.S. officials announced that Tennessee Department of Tourist Development has been named a Local Classic Partner for the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour, which will be held in Knoxville, Tennessee. Tennessee Tourism will also serve as the presenting sponsor of the Strike King Bassmaster High School National Championship, scheduled for July 30-Aug. […]

Progressive Insurance® named Platinum Sponsor and Official Insurance of Bassmaster

BIRMINGHAM, Ala. — B.A.S.S. announced today that Progressive Insurance has been named a Platinum Sponsor and the Official Insurance of Bassmaster, further strengthening a long-standing relationship between the two organizations and underscoring Progressive’s commitment to professional bass fishing and the outdoor lifestyle. As part of the agreement, Progressive will serve as the title sponsor of […]

Yokohama Tire Named presenting sponsor of Bassmaster Classic Celebrity Pro-Am and Classic Weigh-Ins; title sponsor of the Bassmaster Elite at Santee Cooper Lakes

BIRMINGHAM, Ala. — B.A.S.S. has announced a multifaceted partnership with Yokohama Tire, which will serve as the presenting sponsor of the Bassmaster Classic Celebrity Pro-Am, the presenting sponsor of all Bassmaster Classic weigh-ins and the title sponsor of the Bassmaster Elite at Santee Cooper Lakes. The expanded relationship strengthens Yokohama’s long-standing presence with Bassmaster fans and competitors […]

Pro-Guide Batteries named title sponsor of Bassmaster Elite Series Rookie of the Year, Bassmaster Kayak Angler of the Year

BIRMINGHAM, Ala. — B.A.S.S. today announced that Pro-Guide Batteries has been named the title sponsor of the Bassmaster Elite Series Rookie of the Year award and will also sponsor the Bassmaster Kayak Series Angler of the Year award, further expanding the company’s presence across professional bass fishing while reinforcing its commitment to innovation, performance and […]

Seaguar renews Youth Sponsorship of Bassmaster Junior, High School and College Series for 2026

BIRMINGHAM, Ala. — B.A.S.S. today announced that Seaguar, a leader in fishing line innovation, has renewed its youth sponsorship of the Tackle Warehouse Bassmaster Junior Series, Strike King Bassmaster High School Series and the Strike King Bassmaster College Series presented by Bass Pro Shops for the 2026 season. The continued partnership underscores Seaguar’s long-standing commitment […]

Skeeter Boats extends multi-year partnership with B.A.S.S. 

BIRMINGHAM, Ala. — B.A.S.S. today announced that Skeeter Boats has extended its premier sponsorship with B.A.S.S. through 2028, continuing a long-standing relationship that has helped define performance, innovation and reliability at the highest levels of competitive fishing. Under the renewed agreement, Skeeter will remain the Official Boat Sponsor of B.A.S.S., while also serving as the presenting sponsor of the Redfish Cup Championship and […]

Yamaha, B.A.S.S. extend partnership focused on competition and conservation

BIRMINGHAM, Ala. — B.A.S.S. has announced that Yamaha Marine has extended its premier partnership with B.A.S.S. through 2028, continuing a long-standing relationship that spans decades and plays a significant role across competitive fishing, conservation and angler development. As part of the extension, Yamaha will remain the Official Engine Sponsor of B.A.S.S. and the Official Motor […]