B.A.S.S. announces TNT Fireworks as local partner for the 2025 Bassmaster Classic

BIRMINGHAM, Ala. — B.A.S.S. is thrilled to announce TNT Fireworks as a local partner for the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour, set to take place March 21-23 in Fort Worth, Texas. As part of this exciting partnership, TNT Fireworks will serve as the official sponsor of the new Bassmaster Classic App Light Show, bringing an electrifying atmosphere to Dickies Arena each evening […]

B.A.S.S. announces Mountain Dew as local sponsor for the 2025 Bassmaster Classic

BIRMINGHAM, Ala. — B.A.S.S., the global leader in bass fishing, is proud to welcome Mountain Dew as a local sponsor for the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour, taking place March 21-23 in Fort Worth, Texas. The most anticipated event in professional fishing, the Bassmaster Classic will draw tens of thousands of passionate fans to Fort Worth and Lake Ray Roberts, […]

B.A.S.S. announces Progressive Insurance® as new platinum sponsor

BIRMINGHAM, Ala. — B.A.S.S., the worldwide authority on bass fishing, today announces Progressive Insurance’s landmark sponsorship across the Bassmaster platform to be the title sponsor for several high-profile Bassmaster properties, including the prestigious Bassmaster Angler of the Year award, recognizing the most consistent and outstanding angler throughout the season. Progressive will also serve as the title sponsor of the Bassmaster […]

Lippert joins as presenting sponsor of Progressive Bassmaster Classic Tailgate

BIRMINGHAM, Ala. — B.A.S.S. is proud to announce the return of the Progressive Bassmaster Classic Tailgate and the addition of Lippert, a leading supplier of premium RV, towing and marine products designed to enhance your outdoor recreation adventures, as the Tailgate experience’s presenting sponsor. The Progressive Bassmaster Classic Tailgate presented by Lippert will take place in […]

B.A.S.S. inks deal with Champion Power Equipment as Elite Series event title sponsor

BIRMINGHAM, Ala. —B.A.S.S. announced today that Champion Power Equipment has signed on as the title sponsor of the upcoming Champion Power Equipment Bassmaster Elite at Lake Okeechobee to be held in Okeechobee, Fla., Feb. 27-March 2. Champion Power Equipment is a market leader in power generation equipment, and the Nevada-based company’s product lineup now includes portable generators, home standby generators, […]

Roku becomes the streaming hub of Bassmaster tournaments

BIRMINGHAM, Ala. — Audiences can soon hook free access to live coverage of Bassmaster professional bass fishing tournaments thanks to a new streaming rights partnership between Roku, America’s No. 1 TV streaming platform, and Bassmaster, the world’s leading authority on sportfishing. Upcoming Bassmaster LIVE events will include action from the brand-new Elite Qualifiers (EQ) Series, five Bassmaster Open […]

B.A.S.S., Cavender’s Boot City announce 2025 Bassmaster Classic partnership

BIRMINGHAM, Ala. — B.A.S.S. announced today that Cavender’s Boot City, the leading Western wear retailer based out of Tyler, Texas, has signed on to partner for the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour. Cavender’s will join the Classic as a local partner as well as title sponsor of the Bassmaster Classic Kickoff Party. The Cavender’s Bassmaster […]

Huk partners with B.A.S.S. to launch Bassmaster College Series All-American Program

BIRMINGHAM, Ala. — Launching in 2025, B.A.S.S. has announced the Bassmaster College Series All-American Program and welcomes presenting sponsor Huk, a leader in performance fishing apparel and footwear, to this new initiative. The program will name eight College All-Americans to its 2026 class, with finalists being determined based on their performance in the 2025 Strike King Bassmaster College […]

B.A.S.S., PiranhO2 ink deal to promote fish conservation, live-release rates

BIRMINGHAM, Ala. — B.A.S.S. and PiranhO2, a leader in oxygenation solutions for the angling industry, has announced an agreement that will complement the tournament-fishing organization’s industry-leading efforts in fish conservation and live-release rates. As part of the agreement, in 2025 PiranhO2 will provide oxygen concentrator systems for all 12 fish holding tanks at every level of […]