Yokohama Tire Named presenting sponsor of Bassmaster Classic Celebrity Pro-Am and Classic Weigh-Ins; title sponsor of the Bassmaster Elite at Santee Cooper Lakes

BIRMINGHAM, Ala. — B.A.S.S. has announced a multifaceted partnership with Yokohama Tire, which will serve as the presenting sponsor of the Bassmaster Classic Celebrity Pro-Am, the presenting sponsor of all Bassmaster Classic weigh-ins and the title sponsor of the Bassmaster Elite at Santee Cooper Lakes. The expanded relationship strengthens Yokohama’s long-standing presence with Bassmaster fans and competitors […]

Warm-water surprise boosts Emmanuel University’s Dunn & Mcguffin to Okeechobee win

OKEECHOBEE, Fla. — After Peyton Dunn and Luke Mcguffin found a “magical spot” and grabbed the Day 1 lead in the Strike King Bassmaster College Series at Lake Okeechobee presented by Bass Pro Shops, their greatest fear was that other anglers might fish the same area and disrupt their momentum. Other teams did fish nearby on Thursday in the second […]

Pro-Guide Batteries named title sponsor of Bassmaster Elite Series Rookie of the Year, Bassmaster Kayak Angler of the Year

BIRMINGHAM, Ala. — B.A.S.S. today announced that Pro-Guide Batteries has been named the title sponsor of the Bassmaster Elite Series Rookie of the Year award and will also sponsor the Bassmaster Kayak Series Angler of the Year award, further expanding the company’s presence across professional bass fishing while reinforcing its commitment to innovation, performance and […]

Seaguar renews Youth Sponsorship of Bassmaster Junior, High School and College Series for 2026

BIRMINGHAM, Ala. — B.A.S.S. today announced that Seaguar, a leader in fishing line innovation, has renewed its youth sponsorship of the Tackle Warehouse Bassmaster Junior Series, Strike King Bassmaster High School Series and the Strike King Bassmaster College Series presented by Bass Pro Shops for the 2026 season. The continued partnership underscores Seaguar’s long-standing commitment […]