One lucky B.A.S.S. fan will get the chance to “build” the truck of his or her dreams — and then drive off with it — as the grand-prize winner of the Toyota Ultimate Tundra Giveaway sweepstakes contest, which began today.

Entries are now being taken at Bassmaster.com/ToyotaTundraGiveaway. The grand prize, valued at $43,489, includes a 2018 Toyota Tundra SR5 Double Cab pickup outfitted with the Genuine Toyota Accessories Package. The Toyota accessories will include the TRD Rear Sway Bar; Under Seat Storage compartment for keeping small, important items safe and secure; and All-Weather Floor Liners engineered to fit footwells and protect the carpet.

Other accessories the contest winner may choose to have installed are a B&W Tow & Stow Adjustable Ball Mount, which adjusts for level towing and stows behind the bumper when not in use; a complete set of Covercraft Custom Seat Covers made of heavy-duty fabric for front and rear seats; a Volant Closed Box Air Intake that boosts engine performance and improves gas mileage; and a Yakima MegaWarrior Cargo Basket and Base Rack made of heavy-duty steel to securely carry coolers; a Bully Dog BDX Performance Tuner designed to boost vehicle performance and monitor several vehicle parameters; and a $1,000 cash allowance.

Mike Richmer of Sellersburg, Ind., who is a process technician for Beach Mold and Tool, won the 2017 Ultimate Toyota Tundra Giveaway.

“I have really enjoyed every moment that I drive the Toyota, whether it is to work, pulling the camper to the campgrounds or just around the block,” said Richmer.

Fishing fans can enter daily through Sunday, Sept. 23, at Bassmaster.com/ToyotaTundraGiveaway. See Bassmaster.com for rules and details.