Following a 2024 season of record viewership and increased interest in Bassmaster LIVE programming, B.A.S.S., FOX and FS1 have announced plans to expand Bassmaster’s live coverage in 2025. The new agreement sets the stage for a monumental surge in viewership for 2025.

If you were to ask five of the more than 100,000 fans who annually attend the Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors what they love most about the event, you are likely to get five different answers. However, it is common knowledge that the crown jewel of the world championship, to be held this year in Tulsa, Okla., March 22-24, is no doubt the Bassmaster Classic Outdoors Expo presented by GSM Outdoors. B.A.S.S. announced today that this massive show will become even bigger with MTN DEW signing on to sponsor the Go Outside experience.

B.A.S.S. and Progressive Insurance (PGR), a leader in auto and other insurance that’s been around since 1937, has announced the Bassmaster Classic Progressive Celebrity Pro-Am Tournament presented by Bass Pro Shops to kick off the 2024 Bass Pro Shops Bassmaster Classic Presented by Jockey Outdoors.

Just when you thought the Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors couldn’t get any more exciting, think again. For the first time ever, fans will get to experience an outdoor tailgate party all three days of the event, which will feature activities and displays for the entire family. Yokohama Tire has partnered with B.A.S.S. to drive even more excitement to the event.

On the 20th anniversary of the partnership between B.A.S.S., the world’s largest fishing organization, and Toyota Motor North America, the long-standing official truck of bass fishing, the two organizations have announced the extension of their partnership through 2026. Toyota will remain the exclusive truck and automotive partner of Bassmaster and the myriad events run by the organization, from the high school level to the Elite Series to the Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors. Toyota will remain at the Platinum Partner level of B.A.S.S. and will also sponsor an exciting new female initiative, BassmastHER, to be rolled out in 2024.

When the Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors descends on Tulsa, Okla., March 22-24, local citizens will get a taste of the newest sporting goods store coming to their area. SCHEELS has signed on as a local partner of the Super Bowl of Bass Fishing to highlight their newest location opening in Tulsa in October 2024.

The AFTCO x B.A.S.S. Nation Conservation Grant Program continues in 2024 to support conservation initiatives throughout the country. The Conservation Grant Program was created in 2018 to help provide funds to approved freshwater bass conservation projects proposed by B.A.S.S. Nation clubs. To date, AFTCO’s total contribution to this program has exceeded $120,000 in grants. This partnership with B.A.S.S. Nation Conservation has actively contributed to the shared goals of AFTCO and B.A.S.S., fostering community and youth-oriented conservation projects that positively impact local fisheries.

As the popularity of the Bassmaster Elite Series soars, fans continue to flock toward the Bassmaster Fantasy Fishing games surrounding the league. Falcon Rods recently hooked the newest of the games, becoming the title sponsor of the Drain the Lake Challenge.

B.A.S.S. and Jockey International, Inc. (Jockey), a family-owned company recognized around the world for its premium underwear and apparel, are proud to announce an exciting new partnership for the 2024 bass fishing season. Jockey will serve as the presenting sponsor of the upcoming Bass Pro Shops Bassmaster Classic in Tulsa, Okla., to be held March 22-24 on Grand Lake O’ the Cherokees.

Minn Kota, which shook the fishing industry in 2017 with the introduction of its Ultrex trolling motor and again just last year with the addition of QUEST technology for all of its motors, will serve as the title sponsor for this year’s Bassmaster Elite Series event at South Carolina’s Lake Murray.

Humminbird, a leading manufacturer of fishing electronics since 1971 and a longtime partner with B.A.S.S., has reached a deal to be the title sponsor for the 2024 season finale of the Bassmaster Elite Series.

The St. Croix Bassmaster Opens presented by SEVIIN means a lot of things to a lot of anglers. To some competitors, the series is a way to test their competitive mettle against the best anglers in a region. To many others, the Opens are the singular gateway to the biggest stage in bass fishing: the Bassmaster Elite Series. For the latter group, Tackle Warehouse is stepping up to support this dream by becoming the title sponsor of the Elite Qualifiers division (EQs) within the Opens, B.A.S.S. announced today.