BIRMINGHAM, Ala. — B.A.S.S. announced today that Yamaha Marine, a worldwide leader in outboard marine products, has signed a four-year renewal as a premier sponsor as well as the title sponsorship for the Bassmaster Redfish Cup Championship. B.A.S.S. and Yamaha have a long partnership history that dates back to the mid-2000s.
“Yamaha’s sponsorship of the annual Redfish Cup reinforces our strong, long-standing relationship with B.A.S.S.,” said Scott Higgins, Marketing Division Manager, Yamaha U.S. Marine Business Unit. “The unique format of this tournament brings together the freshwater and saltwater competitive fishing worlds, allowing B.A.S.S. fans and anglers alike to expand their knowledge of fishing in new waters. Yamaha looks forward to this great annual event and wishes the competing teams the best during the 2025 Redfish Cup.”
“Yamaha’s support of B.A.S.S. represents our strong commitment to competitive fishing,” said Mark Tracy, Vice President, Yamaha U.S. Marine Business Unit. “B.A.S.S. continues to evolve to meet the challenges necessary to grow the sport while also sharing a legacy of excellence with the next generation of anglers. Yamaha shares that passion for competitive fishing and looks forward to working with B.A.S.S. as we build upon our long-standing relationship.”
As part of the sponsorship, Yamaha products, representatives and pro anglers will be featured prominently at Bassmaster events throughout the tournament season, and fishing fans will have the opportunity to experience the Yamaha brand firsthand.
“We are thrilled to extend the partnership with Yamaha for another four years,” said Phillip Johnson, B.A.S.S. Chief Operating Officer. “This long-standing relationship of two leaders in the industry is one bass anglers and fans expect to see at tournament events across the country each year. We look forward to continuing to build both the freshwater and saltwater bond with Yamaha for years to come.”
Yamaha also features the Yamaha Power Pay Program, a contingency program for tournament anglers who own and run with a Yamaha outboard motor on their boat (pro, semi-pro and amateur anglers) and post the highest-placing finish of those who have registered for the Yamaha Power Pay Program. Select tournament trails pay the top two highest finishes.