BIRMINGHAM, Ala. — B.A.S.S. announced today that Daiwa, a worldwide leader in fishing gear, has signed a three-year renewal as supporting sponsor. As part of the agreement, Daiwa will be featured on-site at Progressive Bassmaster Elite Series events showcasing and selling products to fishing enthusiasts across the country.
“Daiwa is pleased to renew our sponsorship with B.A.S.S. for another three years. We see tremendous potential for growth in the fishing industry, as well as exciting opportunities to elevate the Daiwa brand,” said Marc Mills, Senior Marketing Manager for Daiwa Corporation.
“Our activations at B.A.S.S. events have proven to be invaluable, providing us with direct engagement opportunities with our customers. B.A.S.S. continues to offer the premier platform for expanding our reach and growing our popularity within the angling community.
“We look forward to continuing our strong partnership with B.A.S.S. in the years ahead.”
Daiwa’s first spinning reel rolled off the assembly line in 1955, and they have grown into one of the largest and most influential tackle companies in the world. Today they continue the tradition, creating and delivering to anglers the most advanced and dynamic fishing gear the world has to offer.
“We are proud to extend our partnership with Daiwa as a supporting sponsor,” said Phillip Johnson, B.A.S.S. Chief Operating Officer. “Daiwa’s reputation among anglers, from top-level pros to beginning enthusiasts, is well-respected. This relationship between Daiwa and B.A.S.S. has proven to be mutually beneficial, and we look forward to working together for years to come.”