BIRMINGHAM, Ala. — B.A.S.S., the worldwide authority on bass fishing, today announces Progressive Insurance’s landmark sponsorship across the Bassmaster platform to be the title sponsor for several high-profile Bassmaster properties, including the prestigious Bassmaster Angler of the Year award, recognizing the most consistent and outstanding angler throughout the season.
Progressive will also serve as the title sponsor of the Bassmaster Elite Series, which will now be known as the Progressive Bassmaster Elite Series. Fans and competitors alike can expect enhanced event experiences and expanded coverage under this premier sponsorship.
Additionally, Progressive will take center stage as the title sponsor of the Progressive Bassmaster Classic Celebrity Pro-Am driven by Yokohama, bringing together renowned celebrities and top professional anglers for an exciting and entertaining competition that benefits charitable causes.
In a move to elevate fan experiences, Progressive will sponsor the Bassmaster Tailgate Experience at both the Bassmaster Classic and one select Elite Series tournament. These interactive events will feature engaging activities, entertainment and exclusive merchandise, further cementing Progressive’s role in connecting with the passionate Bassmaster audience.
Attendees at the upcoming Bassmaster Classic will also receive a special giveaway: custom Progressive-branded buckets distributed during the event, adding a fun and practical souvenir for fans.
“We are thrilled to expand our relationship with Progressive Insurance into the Bassmaster family as our new platinum sponsor,” said Chase Anderson, CEO of B.A.S.S. “Their commitment to innovation, community involvement and enhancing the fan experience aligns perfectly with our mission. This sponsorship will undoubtedly elevate our events and provide lasting value to our anglers, fans and industry partners.”
“As the No. 1 boat insurer in the country, Progressive is excited to continue its collaboration with Bassmaster, an organization that shares our passion for the outdoors and dedication to creating unforgettable experiences for anglers and fans alike,” said Eric Doubler, Progressive Recreational Lines Direct Business Leader. “By expanding our sponsorship commitment, we aim to further engage with and support the incredible community of anglers while bringing new levels of excitement to Bassmaster events.”
The Progressive sponsorship officially begins with the kickoff of the 2025 Progressive Bassmaster Elite Series season and will be prominently featured during the Bass Pro Shops Bassmaster Classic presented by Under Armour taking place March 21-23 in Fort Worth, Texas.
For more information about Bassmaster events and the new Progressive sponsorship, visit Bassmaster.com.