BIRMINGHAM, Ala. — B.A.S.S. today announced that Phoenix Boats has signed on as a supporting sponsor of B.A.S.S. through 2028, reinforcing a shared commitment to performance, innovation and the continued growth of competitive bass fishing.
The partnership brings together two brands with deep roots in the sport. B.A.S.S., the global authority in bass fishing, continues to set the standard for competitive angling through its Bassmaster tournament circuits, media platforms and conservation initiatives. Phoenix Boats, known for building high-performance bass boats with a focus on high quality, fishability, and reliability, has become a trusted name among anglers at every level of competition.
“We’re proud and excited to be a supporting sponsor of Bassmaster,” said Gary Clouse, Co-Founder & CEO/President of Phoenix Boats. “Bassmaster has been a big part of my life dating back to 1974 when I bought my first Bassmaster Magazine and got hooked on bass fishing.” Clouse has fished 139 Bassmaster tournaments including the Progressive Bassmaster Elite Series from 2019 to 2023, and still fishes the Turtlebox Bassmaster Opens presented by Battery Tender.
Phoenix Boats has earned a reputation for producing tournament-ready boats designed by anglers, for anglers. With a commitment to quality craftsmanship and continuous innovation, the brand has steadily grown its presence in competitive fishing, with many anglers choosing Phoenix for its performance and on-the-water reliability.
“Bassmaster has played a foundational role in building the sport, and we’re proud to support an organization that has helped shape the sport into what it is today” said Teresa Johnson, Co-Founder & COO of Phoenix Boats. “At Phoenix, we’re committed to the long-term growth of bass fishing, and partnerships like this are an important part of that.”
As a supporting sponsor, Phoenix Boats will have a presence across Bassmaster events, including Progressive Bassmaster Elite Series tournaments, the Turtlebox Bassmaster Opens presented by Battery Tender and other key competitions. The partnership will also extend to digital platforms and fan engagement initiatives, helping connect Phoenix with the passionate Bassmaster audience both on-site and online.
The alignment between Phoenix Boats and B.A.S.S. is rooted in a shared focus on advancing the sport while supporting anglers at every stage of their journey. From weekend competitors to Elite Series pros, dependable equipment and strong industry partnerships play a critical role in delivering a successful tournament experience.
“Phoenix Boats represents the kind of innovation and performance our anglers rely on every day,” said Phillip Johnson, Chief Operating Officer of B.A.S.S. “Just as important, they are deeply committed to the communities where they live and work, investing in the people and places that help drive this sport forward. Through their support of anglers at every level and their strong partnership with B.A.S.S., Phoenix continues to play a meaningful role in strengthening the fishing industry as a whole. We’re excited to welcome them back as a supporting sponsor and look forward to continuing to work together to elevate the sport.”
B.A.S.S. continues to grow its reach through premier events like the Bassmaster Elite Series and the Bass Pro Shops Bassmaster Classic presented by Under Armour, as well as its expanding youth programs and conservation efforts. Partnerships with brands like Phoenix Boats help ensure that anglers and fans alike experience the highest level of competition, innovation and engagement.
Through this relationship, Phoenix Boats will continue to support the competitive ecosystem that has helped shape modern bass fishing, while reinforcing its position as a brand dedicated to performance on the water and the future of the sport.